4 Ways to Add Sassy Uniqueness to Your Product Labels Congratulations that your dream/product-line is becoming REAL! Your entire enterprise is in danger of collapsing if you proceed improperly. No pressure. You might want to suffuse a bit of flair and sophistication...
SHIFT IT IN REVERSE!! Ecommerce Companies Moving into Brick-and-Mortar Retail by Kimberly A. Hawkins Many a mornings, I start my design juices a flowin’ by browsing the internet for cool-shit to buy — click click click — a few purchases with...
Do you really believe an 11 year old boy is going to purchase smoked salmon?? No, he is not. Understanding who wants to buy your product/service steers your marketing efforts down the easiest path. Once you’ve conquered and secured one demographic, you can then...
3 Simple Steps to Evangelical Marketing Customer Evangelism is HOT “MMMMMMMM this is sooooooooooo good! You should have some!” Now, THAT’S an example of evangelical marketing. It’s not new, neighbors talk and share excitement of a...
Word on the street is you look outdated, confusing and you’re missing the mark. Are you a tech company but look like a fashion-designer label? whooooooooopsie! “Being powerful is like being a lady. If you have to tell people you are, you...
