Fearful of investing in your brand and it doesn’t take off? Afraid that you’ll spend days working and nights fretting? Scared of creating a shackle for yourself? What would you attempt to do if you knew you could not fail? Creating a business and launching...
Your product packaging has two seconds to stake a claim, connect with the customer and earn closer examination. Packaging that fails the two-second test gets passed over in favor of a competitor that knew the 3 Strategies and how to use them. 1. 2-Second Test The...
There are so many crazy laws and regulations about labeling, Watergraphics helps our clients with legality of label design. We put together a a quick reference guid to help you navigate FDA regulations. FDA considers, cosmetics to be anything that is used to alder...
“That girl from Jersey Shore, Jwoww, wants a lip kit line,” Cosmetic Fulfillment & Packaging (CF&P) told me via Skype chat. I had to Google JWOWW and school myself on who JWOWW is. Jenni Farley (AKA JWOWW) was one of the eight main cast members in the MTV...
\ LOOKS MATTER. Great Packaging Leads to Greater Sales Grab that shiny object! Why did you just do that? You may have seen the product in a Youtube commerical, an online banner ad or a TV commercial. Chances are –you were driven by the kick-ass...
