designers❉juice
squeezing the juice to overflow your creative cup
Simple Friday Question
Fear not. Trust your gut. Launch your product.
Retail Shelf Package Design Strategies
Your product packaging has two seconds to stake a claim, connect with the customer and earn closer examination. Packaging that fails the two-second test gets passed over in favor of a competitor that knew the 3 Strategies and how to use them. 1. 2-Second Test The...
5 Quick Tips on FDA Labeling Regulations
Proper labeling is an important aspect of putting a cosmetic product on the market. FDA regulates cosmetic labeling under the authority of both the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA).
BRINGING A COSMETIC BRAND TO LIFE
“That girl from Jersey Shore, Jwoww, wants a lip kit line,” Cosmetic Fulfillment & Packaging (CF&P) told me via Skype chat. I had to Google JWOWW and school myself on who JWOWW is. Jenni Farley (AKA JWOWW) was one of the eight main cast members in the MTV...
Great Packaging Leads to Greater Sales
\ LOOKS MATTER. Great Packaging Leads to Greater Sales Grab that shiny object! Why did you just do that? You may have seen the product in a Youtube commerical, an online banner ad or a TV commercial. Chances are --you were driven by the kick-ass packaging. ...
4 Ways to Add Sassy Uniqueness to Your Product Labels
4 Ways to Add Sassy Uniqueness to Your Product Labels Congratulations that your dream/product-line is becoming REAL! Your entire enterprise is in danger of collapsing if you proceed improperly. No pressure. You might want to suffuse a bit of flair and sophistication...
SHIFT IT IN REVERSE!!
SHIFT IT IN REVERSE!! Ecommerce Companies Moving into Brick-and-Mortar Retail by Kimberly A. Hawkins Many a mornings, I start my design juices a flowin' by browsing the internet for cool-shit to buy -- click click click -- a few purchases with first cup of...
If you say “EVERYONE! is my target demographic” –you’re missing your target.
Do you really believe an 11 year old boy is going to purchase smoked salmon?? No, he is not. Understanding who wants to buy your product/service steers your marketing efforts down the easiest path. Once you’ve conquered and secured one demographic, you can then...
Evangelism Ain’t Just for Jesus Any More.
3 Simple Steps to Evangelical Marketing Customer Evangelism is HOT "MMMMMMMM this is sooooooooooo good! You should have some!" Now, THAT'S an example of evangelical marketing. It's not new, neighbors talk and share excitement of a product/service. I'm looking for new...
brand-schmand
Word on the street is you look outdated, confusing and you're missing the mark. Are you a tech company but look like a fashion-designer label? whooooooooopsie! "Being powerful is like being a lady. If you have to tell people you are, you aren't."-...
Can You Judge a Book by Its Cover?
Loving this. It's the delicious Book Cover Archive - "an archive of book cover designs and designers, for the purpose of appreciation and categorization". If you're on the verge of designing a book cover --here's your plan:: Establish a principal focus for the...
QR Code madness
Have you seen this squirly pixel box?by Kimberly A. Hawkins facebook.com/watergraphicsThis silly box is a QR code (short for Quick Response). Flip through this month's ELLE magazine and check out all the lil pixel boxes placed within the ads. Have you seen one and...
inspire desire
I loved them then, and I love them now. When the Sprouse 4 Vuitton knock-offs first appeared on the street corners --Steven was excited that his fakes sold for $90 ON THE STREET! Some of is friends purchased knock off LV bags and had Sprouse write shit all over -- so...
trade mark legal-begal
WTF is a Trademark?TM ✻ ® ✻ ?Kim Hawkins✻watergraphics✻✻March 2011I design a ton of logos and encourage watergraphics' clients to trademark. As a designer, the legal part of graphic design, albeit interesting, riles up a bit of confusion. I have it all spelled out for...
typ-o-lishous
swing❉tag
I'm designing a hang-tag and in my research, I've discovered they're also referred to as SWING-TAGS --so much sexier --I LUV that. Here's some beautiful SWING TAGS from Ralph Lauren --why oh why do ALL mi inspiration come from fashion? A girl's thaaaaang.